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What to expect: JCP’s new pricing strategy

I wanted to see the new JC Penney. If you haven’t heard, they restructured how they do pricing and sales. They are implementing a new “fair and square” pricing strategy that gives a great low price all year round.  “Best prices” will be offered on the first and third Fridays of each month. These two days are when a lot of consumers get paid and will make it easier for customers to know when items are marked down. JCP is hoping this will help lure those customers in the store on a monthly basis. It’s shoppers will no longer have to wait for sales or coupons to save money. “Every day” pricing, “Month long Value” theme sale items, and “best prices” which is essentially clearance items, are all things shoppers at JCP need to know. 

I found that items are now lower than previously marked, and that is their new “Every day” pricing. There are no cents involved. A blouse will be marked $20 instead of $19.99. I cruised all through the sections looking for bargains. I noticed in there active wear section that they were pretty competitive in pricing on their workout gear. In other areas, I found average pricing. It was an okay price, but with sales and bargain shopping, the same item could be purchased for less. I found a necklace and earring set marked at “best price”. The set was under $5, including tax. It is stylish, trendy, and a designer label, Liz Claiborne. This was absolutely a Living Thrifty deal.

I shopped during their launch of the new pricing concept. I will be going back on a first or third Friday. Some customers only shop sales trying to find rock- bottom deals. Always Living Thrifty, I like to find incredible deals, and I am hoping that these days will offer more than what I found on my last visit. The jewelry was well worth the trip, and I hope I can find more items and deals to share soon.


Alison Thornal Chief Editor of Living Thrifty